Our associates are the heart of our sustainability efforts. We’ve tapped into their enthusiasm through a variety of activities, including our Bash the Trash and Dash for Trash programs. Bash the Trash is a contest that promotes recycling, encourages reuse of materials and minimizes consumption. Nine Humana offices across the U.S. are competing to see which facility will have the largest increase in its waste diversion rate by the end of 2017. We’ve seen a nine percent increase in our recycling rate across those nine sites as a result of Bash the Trash.
In addition to Bash the Trash, Humana launched Dash for Trash, another activity aimed at raising awareness for trash and recycling. Dash for Trash was held in conjunction with Humana’s annual associate step challenge, the 100 Day Dash. Humana offered Dash for Trash kits, which contained trash bags, gloves and sanitizing wipes to associates who were encouraged to pick up trash while getting their daily steps for the step challenge. By leveraging the passion of our associates and creating opportunities for participation, we’re on our way to reaching our 40 percent waste diversion goal.